With music industry news constantly covering the success (and failures) of music streaming sites such as Spotify, Pandora, Tidal, and now Apple Music, we forget the one that started it all : YouTube.
It appears as though viewers haven't forgotten though, in a recent report by Music Business Weekly, they stated,
Those who forgot about Youtube as a source of 1. artist income 2. artist outreach 3. artist success through music streaming are sorely mistaken.
So why does Youtube continue to grow and dominate the music streaming service rankings?
Is it because it's free? Because any and every artist can be found on the site (unlike missing artists on platforms like Spotify and Apple Music)? We're sure both factors help, especially when big artists like Taylor Swift keep their music on YouTube and pull them off Spotify. Youtube reportedly had a surge in market share values and steaming after that whole debacle-- Coincidence? We think not.
Korrect's client, Red Bull Records, continues to report dynamic success on their artist, AWOLNATION's YouTube steaming as well.