YouTube Still Reigns as Top Streaming Service

 With music industry news constantly covering the success (and failures) of music streaming sites  such as Spotify, Pandora, Tidal, and now Apple Music, we forget the one that started it all : YouTube. 

It appears as though viewers haven't forgotten though, in a recent report by Music Business Weekly, they stated, 


In the first half of 2015 in the US, overall on-demand streams grew 92.4% year-on-year to 135.2bn.

The majority of this growth was down to YouTube (plus Vevo and other video services), which saw a stream volume increase of 109.2% to 76.6bn.

Audio on-demand streams across services such as Spotify, Rdio, Rhapsody, Beats Music and more increased 74.2% to 58.6bn.
— MBW

Those who forgot about Youtube as a source of 1. artist income 2. artist outreach 3. artist success through music streaming are sorely mistaken. 

So why does Youtube continue to grow and dominate the music streaming service rankings? 

Is it because it's free? Because any and every artist can be found on the site (unlike missing artists on platforms like Spotify and Apple Music)? We're sure both factors help, especially when big artists like Taylor Swift keep their music on YouTube and pull them off Spotify. Youtube reportedly had a surge in market share values and steaming after that whole debacle-- Coincidence? We think not. 

Korrect's client, Red Bull Records, continues to report dynamic success on their artist, AWOLNATION's YouTube steaming as well.